Monthly Archives: July 2015

Word-of-mouth/Referrals – a valuable currency in today’s era of Social influence

Analytics of the future

You have heard this before – retaining existing customers is much more cost-effective than acquiring new ones. What is not as widely known is that satisfied existing customers (read word-of-mouth) can be a more productive and cost-effective source of acquiring new ones, complimenting the traditional acquisition programs.

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