Monthly Archives: April 2018

3 Reasons why CRM systems becomes liability after a couple of years!!

Analytics of the future

Why CRM becomes a liability after a couple of years!! As your business grows, the most important activity to grow becomes selling!! Whether it is managing the pipeline, monitoring the sales metrics or evaluating the performance of your sales team, XLS becomes too cumbersome to manage all this. There comes need for a CRM. Typically, SMBs go for a SaaS CRM which offers value for money and hardly any capex. Makes sense…right? Fast forward a couple of years and usability of the CRM is low. Management cannot get exact pipeline information nor sales metrics and worst of all… the data…

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Analytics of the future Enhancing Customer Life Time Value (CLTV)

Analytics of the future

In Insurance, most of the times we focus on the high premium paying customers as the most important customers and focus our marketing strategize to grow these customers. Consider the following scenarios for these high premium paying customers Some of them may stop paying premium after sometime (Lapsation) Some may not buy any other policy thereby limiting the revenue they can generate Few of them may be involved in fraudulent claim activities On the other hand they may be customers whose premium is less but they are loyal and may buy more policies in the coming years. These customers end…

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LEVERAGE ANALYTICS LIKE INDUSTRY LEADERS – WITHOUT THEIR BUDGET!!

Analytics of the future

It is widely known that analytics can help immensely in various aspects of a business like revenue growth, arrest customer churn, identify fraud, better forecasting and planning etc. If the benefits of adopting analytics are so compelling then, why it is not leveraged by the companies of all sizes? Gartner says that only 11% of the organizations are able to leverage the value of analytics which mostly includes Fortune 500 companies. The reasons for less adoption of analytics are many, like, high CAPEX required in technologies, shortage of data scientist skills, lack of knowledge of the process involved etc. With…

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