Kloutix has developed a purpose built digital analytics platform TRITON, which has various domain specific analytics applications.
The platform has following features:
- Business Applications: TRITON digital platform has various self-service business analytical applications Some of the key applications are as below:
- FundSAFE™: FundSAFE™ is a predictive analytics platform for mutual fund industry and wealth management. It has various statistical models like Recommendation engine, segmentation, clustering, churn etc. both for customers and distributors.
- LeadINSIGHTS: This application provided end-to-end analytics for lead management across digital and internal channels. The three components of this application are
- ReferPRO: RefroPRO enhances the referral business by providing analytics driven answers on the best customers to approach for referral and best time to contact them.
- LeadSCORE: LeadSCORE provides a score to each lead obtained from across the channels from digital to call enter. This increased the lead conversion and enables optimum spend of marketing dollars across channels.
- LoyaltyAnalytics: It has been demonstrated that loyal customers provides 6X profits than the new ones. Loyalty analytics provides analytics for planning the right campaigns for loyal customers and grow business.
- Churn Analytics: In the world of little product differentiation and low switching costs, reducing customer churn can be very daunting. Kloutix has built churn models across industries like financial services, insurance, telecom etc. that helps reduce customer churn effectively.
The other applications build are related to entire customer lifecycle starting from identification, on-boarding, grow and maintain across industries like Financial Services, Insurance, Telecom and Hospitality.
- Pre-built Statistical Models:
- As part of the platform, Kloutix has developed a library of pre-built statistical models across industries.
- Comprehensive data models:
- All applications are built on comprehensive data models that leverages the best practices in the industry. These data model combine both internal and digital data to provide comprehensive analytics.
- Purpose Built Applications Depending on the business requirements the architecture of application varies.
- A real time analytics application leverages Big Data technologies like Hadoop, Spark, Hive etc.
- If the analytics involve large amount of unstructured data, Hadoop is leveraged
- For relational data with low volumes, MySQL or any other relational database available with the customer is leveraged.
- Flexible Deployment Option:
- All applications can be deployed both in cloud and on premise. Customization can be done to leverage existing investments in infrastructure.
- Pay-as-you go pricing:
- The platform is built for pay-as-you go pricing based on the components chosen. This ensures any company can start leveraging analytics as a fraction of cost to the traditional deployment options.
All the above features of TRITON analytics platform provides significant reduction in time and cost of deployments, which in turn increases the business value significantly.
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